Advertising Papers and Documents

Format	Author(s)	Title / Description	Date added	Details
	Canadian Food Inspection Agency	2003 Guide to Food Labelling and Advertising Guide to labeling and advertising regulations, policies, and guidelines for foods and alcoholic beverages in Canada. Includes information on labeling requirements, advertising requirements, composition, quality, quantity, and origin claims, nutrition labeling, nutrient content claims, health-related claims, and requirements specific to a product. (more) Publication Year: 2003	Jan 3, 2003
	Ippolito, Pauline M., and Janis K. Pappalardo	Advertising Nutrition and Health Evidence from Food Advertising 1977-1997 An FTC Bureau of Economics Staff Report. The report examines the types of claims made in food advertising, with an emphasis on nutrition and health-related claims. There is also discussion on the relationship between regulation and advertising claims and on the economics of advertising. The report includes numerous charts and data tables. There are three appendices, entitled "Computerized Coding Instrument," "Selected Data Tables," and "FTC Food Advertising Cases". (more) Publication Month: September 2002	Nov 5, 2002
	McGinnis, J. Michael; Gootman, Jennifer Appleton; Kraak, Vivica I., Eds.	Food Marketing to Children and Youth: Threat or Opportunity? Report and recommendations regarding food marketing to children and youth, the effects of marketing on diet and health, related public policy issues, and more. Appendices include "Literature Review," "Evidence Table Codebook," "Summary Evidence Table," "Children and Youth Marketing and Advertising Regulations and Guidelines in Selected Countries," and more. (more) Deadline: Wednesday, December 14, 2005 Publication Year: 2006	Dec 14, 2005
	Federal Trade Commission	FTC Issues Report on Nutrition and Health Claims in Advertising News release that summarizes an FTC Bureau of Economics report, "Advertising Nutrition & Health, Evidence from Food Advertising 1977-1997," by Pauline M. Ippolito and Janis K. Pappalardo. The report focuses on advertising claims related to nutrition and health, and there is a link to the report from the news release. (more) Publication Date: Thursday, October 31, 2002	Nov 5, 2002
	Engle, Mary K./Bureau of Consumer Protection, Federal Trade Commission	[Letter to Internet Advertisers of Products Claiming to Affect Cortisol] Letter regarding marketing claims that products cause weight loss or produce other health benefits by affecting cortisol that are not supported by scientific evidence. (more) Publication Date: Friday, October 1, 2004	Oct 8, 2004
	Kuchler, Fred; Golan, Elise; Variyam, Jayachandran N.; Crutchfield, Stephen R.	Obesity Policy and the Law of Unintended Consequences Article that discusses potential intended, unintended, and likely effects of nutrition labeling at restaurants, a tax on snack food, and curtailing advertising, particularly to children, as policies to reduce overweight and obesity. (more) Publication Month: June 2005	Jun 1, 2005
	Committee on Prevention of Obesity in Children and Youth, Food and Nutrition Board, Board on Health Promotion and Disease Prevention, Institute of Medicine	Preventing Childhood Obesity: Health in the Balance Report that presents an action plan for reducing the prevalence of childhood obesity. It includes discussion of the extent, consequences, and costs of childhood obesity, as well as recommendations for industry, advertising, media, public education, communities, schools, and home. Appendices include "Literature Review," "Lessons Learned from Public Health Efforts and Their Relevance to Preventing Childhood Obesity," and more. (more) Publication Year: 2005	Oct 26, 2004
	Cleland, Richard L.; Gross, Walter C.; Koss, Laura D.; Daynard, Matthew; Muoio, Karen M.	Weight-Loss Advertising: An Analysis of Current Trends Report of an analysis of weight loss advertising and claims. Sections include "An Overview," "Collection Methodology and Coding," "Analysis of Weight-loss Advertisements" (including "Claims by Category"), "Historical Comparison: 1992/2001," "Regulatory Framework," "Media Responsibility," and "Conclusion." Appendices include "Product List" and "Examples of Questionable Ad Claims From 2001 Sample". (more) Publication Month: September 2002	Jul 7, 2003

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